One of the joys of the Super Bowl is watching the ads. It's one of the few water cooler events we have left. The ads, the halftime show, the show that's on afterwards, and sure, the game too. But now that all the companies that paid hundreds of thousands and millions of dollars for ad space during the game are releasing the commercials ahead of time, what's the point of sitting through the whole game if you don't actually like the game? Just wait for the halftime show and maybe check back in for the tv show premiering?
The ads build anticipation for the game, because more often than not the actual game is average at best. We need the spectacle to keep watching and not turn off as if it were a lackluster regular season match. I'm still gonna watch the halftime show and watch Queen Latifah kick ass in The Equalizer.
